The immediacy of day-to-day operations often impedes business leaders from driving profitable growth. Companies struggle to:

  • Identify and execute strategic priorities
  • Develop inorganic growth strategies
  • Create durable competitive advantages
  • Establish and maintain operational excellence
  • Evaluate and cultivate talent

Port Royal Advisors helps you drive growth and gain operational excellence at SPEED.

Port Royal Advisors brings a unique combination of strategic excellence, practical experience, and operational expertise.
Long Tenure of C-Suite Experience
Bringing Strategy to Action
Deep Expertise
Results-Focused

We’re a fact-driven team ready to do whatever it takes to help you achieve profitable growth.

Driving Shareholder Value

We bring solid financial literacy to ensure strategies, and their resulting expenditures, impact both the income statement and shareholder equity.

BRINGING STRATEGY TO ACTION

At Port Royal Advisors, we believe strategy is a verb. We’re big on ideas, but we know they’re worthless without results. Our services are focused on bringing strategy to action. What we do:

Strategy Development

Founded in a holistic view of all areas of your company and a strong operational plan

Execution

Breaking down strategy into actionable tasks that can be assigned, tracked & completed, while ensuring a solid operational foundation

Inorganic Growth

Due diligence, deal formation, and integration that ensures sound growth investments with strategic alignment

Digital Transformation

Evaluating and structuring programs and processes –layering in the most appropriate technology to  drive maximum impact

Talent Gap Support

We bring immediate experience and expertise in the C-suite that creates a foundation for the future

Port Royal Advisors brings real-world practical experience to every assignment.

Our methodology defines where we want to go, assesses business strengths and gaps, and creates the roadmap to growth.

Our obsession with execution ensures a strong strategic vision doesn’t just sit on a shelf but brings strategy to action.

By partnering with Port Royal Advisors, you get lower risk and faster results – while benefitting from our experience, expertise and team approach. Our team brings you years of real-world, C-suite experience from Fortune 500 to start-up companies.

At Port Royal Advisors, our team of experts stays engaged from initial contact through initiative execution.

Phil Sanford, Founder & Chairman

Phil has spent his business career developing, nurturing, and profitably growing global B2B and B2C brands.

  • SVP of Coca Cola enterprises. Oversaw the global acquisition strategy that led CCE to become a $12B company.
  • Purchased The Krystal Company and served as CEO and Chairman. Modernized and repositioned the brand and grew to 450 restaurants in 13 Southeastern states.
  • CEO of Jackson Hewitt Tax Service with 7,000 offices across the US. Led the company’s growth and brand repositioning initiatives which led to the company becoming the exclusive tax preparation service in Walmart stores across the nation.
  • Member of the C-suite and advisor to exec team at N3, LLC, a global technology enabled inside sales organization. Served as M&A Lead concluding in October 2020 sale to Accenture.
  • Served on various Boards of Directors including Caribou Coffee, Image Skincare, and Chattem Inc., the owner of global brands such as Gold Bond Ultimate Healing, Flex-All, Icy-Hot, Selsun Shampoo, and Allegra. Served as Lead Director in Chattem’s sale to Sanofi-Aventis.
  • Serves as an Advisory Partner to the Morgan Stanley Expansion Capital Funds.
  • Advises investment banks and private equity firms on strategy, mergers and acquisitions and going private transactions in the consumer sector.

Jef Wallace, Chief Executive Officer

Jef is a proven C-suite executive with success across multiple industries and a deep strategic background in franchising, restaurants, banking, and technology.

  • President & CEO of Lightwood Capital, focused on strategy and transformation services for global brands. Experience includes:
    • Org Design. Strategy & execution lead for a major corporate reorganization for a global, publicly traded company, including a headquarters relocation.
    • Finance. Advisor to public company CFO regarding organization structure, process improvement, and A/P optimization.
    • Real Estate. Evaluation, renegotiation, and select disposition of both company owned and leased real estate for a client with over 5,000 locations globally.
    • Supply Chain. Assess and improve the commissary operating model serving over 750 franchisees.
    • R&D. Led an innovation team driving makeline automation and customer service transformation, delivering meaningful reductions in labor spend.
  • CEO of Horizon River Technologies, an IT Consulting company focused on Infrastructure Management, Cybersecurity, and Cloud Computing.
  • Served at the Executive level of multiple service and manufacturing companies with success in leading M&A, financial strategy development & execution, and customer acquisition.